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Koia: Democratizing access to luxury assets
Designing a brand and app experience that makes investing in luxury assets both approachable and aspirational.
Client/Company:
Koia
My Role:
Lead Designer—
Branding, UI/UX
Project Scope:
Koia aims to democratize access to high-value assets, allowing users to invest in items like fine wine, classic cars, and designer handbags with fractional ownership. I defined a brand identity and app interface that balanced fintech sophistication with lifestyle appeal.
To build a brand that resonated with Koia’s urban, tech-savvy target audience, we needed to strike a balance between accessibility and exclusivity. The identity had to evoke passion for luxury items while positioning Koia as a cutting-edge, approachable fintech brand.
We researched the luxury investment and fintech landscape to define a positioning that felt both accessible and aspirational.
The goal: a polished, approachable brand and an intuitive app interface tailored to a high-income, urban audience.
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Brand Development: Developed a logo, color palette, and typography that reflected both luxury and accessibility.
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UI Design: Focused on clean layouts, intuitive navigation, and a bold color scheme to make the app user-friendly and engaging.
Established a distinctive fintech presence by combining minimalist elegance with a touch of warmth. The campaign assets extended Koia’s voice to social media, translating the brand system into bold, mobile-first ads designed to drive awareness and engagement.
Working on Koia reinforced the importance of blending bold visual language with fintech functionality. For an audience that values exclusivity yet expects accessibility, it was a rewarding challenge to design an identity that resonates at both a rational and emotional level.
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