top of page
Neat: Bringing consistency to a reimagined fast-growing fintech brand
Developing a cohesive visual identity across digital and print channels as Neat’s first in-house brand designer.
Client/Company:
Neat
My Role:
Lead In-House Brand Designer
(Brand design, digital design, illustration, marketing design)
Project Scope:
Following a rebrand led by a major creative agency, I joined Neat as their first in-house brand designer. My role involved implementing and evolving the new brand across all marketing and digital channels, ensuring a cohesive and engaging visual presence.
Neat had just completed a rebrand, but as the company grew rapidly, they faced challenges in maintaining a consistent visual identity across various touchpoints. The goal was to adapt the new brand for diverse applications, from digital campaigns and social media to internal communications and event branding.
Adapting the brand for digital and print campaigns.
Internal design guidelines for social media, events, and web.
Collaborating with marketing and product teams to ensure alignment.
The final designs brought Neat’s refreshed brand to life across all touchpoints, building a strong, cohesive identity that resonated with its audience and supported its growth.
Being Neat’s first in-house brand designer was an incredible opportunity to shape and adapt a new visual identity for a fast-growing company. It taught me the value of building flexible design systems that can adapt to new challenges and the importance of close collaboration across teams to maintain brand consistency.
bottom of page